![](../images/screencapture-2046printshop-2021-11-20-05_48_28_rescroll-1440x867_kraken_crop-projects.jpg)
2046 Print Shop
![](../images/screencapture-2046printshop-2021-11-20-05_48_01_rescroll-1440x867_kraken_crop-projects.jpg)
The client had a phenomenal idea: make science cool. Really cool. He had developed a small ecommerce business selling tee shirts and poster prints that showcased principles, laws and events related to scientific discovery and space exploration. As a designer, he had the skills to remix a contemporary design aesthetic with retro-modern science textbook cover art. But it wasn't totally clear what the brand was about or who it was for, at a glance. Thanks to our own science-background geekiness, we saw the potential for it to be really big.
![](../images/Desktop-HD-revExpress_01_crop_kraken.jpg)
![](../images/screencapture-2046printshop-2018-06-27-13_02_54_crop-taller_kraken_1440.jpg)
The first opportunity we saw was to clarify the brand for a new visitor: 'what is this?' We created the tagline: 'Prints and Apparel Inspired by Science & Imagination' (later evolved into 'Inspired by Space and Science'), and showcased this in the landing top-fold. Next, we moved the best selling items to the landing page from where they were, buried deep in the site (don't 'bury the lede'!). With a new communication strategy in place, we created new sections for each audience persona, and a 'social proof' section featuring testimonials and a 'featured in' logo wall. We then A/B tested this new page vs the old to show a 4x directional increase in sales with the new layout.
We've enjoyed a multi-year relationship with the client, and have provided a range of advisory, digital marketing and development services: Google Ads campaigns, custom plug-in development for splitting orders to different fulfillment vendors, social media ads integrations, 3PL distribution analysis, email automation, mobile site optimization, sales analysis, product bundles and refer-a-friend customer incentive programs.
![](../images/ReferralProgram_socialShare_widget-300px-crop01.jpg)