Were you ever determined to create a great website landing page or campaign, and ended up disappointed with the results? The website builder commercials make it look so easy…because they conspicuously skip some of the most challenging and critical steps in the process.
If like many business owners or content managers you have struggled to get the right words, images and design, you may be suffering from the “curse of knowledge”. Paradoxically, being the expert on your business can actually make it harder to create the right type of content. Using a systematic framework for communicating your value can transform what seems like a messy, disordered guessing game into a codifiable process to produce effective designs that can be tested and improved over time.