Thanks to all who attended the WordPress Community Meetup at the Beverly Library on Feb 13!
I appreciated the opportunity to give back to the community, and we had a great Q&A discussion afterward.
Were you ever determined to create a great website landing page or campaign, and ended up disappointed with the results? The website builder commercials make it look so easy...because they conspicuously skip some of the most challenging and critical steps in the process.
If like many business owners or content managers you have struggled to get the right words, images and design, you may be suffering from the "curse of knowledge". Paradoxically, being the expert on your business can actually make it harder to create the right type of content. Using a systematic framework for communicating your value can transform what seems like a messy, disordered guessing game into a codifiable process to produce effective designs that can be tested and improved over time.
In this discussion, we will cover:
- Frameworks for creating the “voice of the brand”
- Landing page narrative and design for capturing leads
- Integrating analytics and A/B testing to understanding customer intent
Armed with a better framework to create and refine the content narrative, we turn to WordPress for great tools to bring it to life:
- Page builders
- Email automation/social media integrations
- Analytics set-up best practices
I have been asked to share the presentation, but much of the content was from my online course and doesn't make as much sense without the narrative and the interactive modules for context.
For a 1-page summary of the main presentation concepts (below), please just let me know where to send it: --->
For a 1-page summary of the main presentation concepts:
Please just let me know where to send it:
To learn more about the Roadmapping Self-Paced Online Course (that the Meetup topic was based on), click here to see the course page:
Roadmapping Self-Paced Online Course
The Roadmapping Session Self-Paced Online Course is the online version of our Roadmapping Session. Through online modules, exercises, and video conference review sessions we’ll snapshot the business, clarify goals, outline realistic outcomes, and create a plan to get there. You’ll create an assessment and development plan (a “roadmap”) that has sufficient detail for you to take it to any web agency (including us!).