Are you all too familiar with a 2.9% processing fee to receive payments in your business? I think of this pricing scheme as ‘equity-seeking’. Is it fair? More importantly, are there any alternatives?
If you rely on income from your Etsy shop as your main source of income, the stakes are a bit higher…this is for you.
In the pre-Black Friday/Cyber Monday blitz, questions about social ads are bound to be had. Love ‘em or hate ‘em, SEM and social ads can drive positive returns for a campaign. After while a question becomes obvious: how big is my profit on each campaign?
The movie theater business shows how the source of profit may come from a completely different thing on the menu than the source of the demand for it. This is an important nuance to understand for eCommerce, where there are non-obvious opportunities to create value, especially in service businesses.
I’m going to let you in on a dirty secret of the do-it-yourself website industry.