If you rely on income from your Etsy shop as your main source of income, the stakes are a bit higher…this is for you.
…A much savvier approach is to use single-use, custom coupon codes, or a unique coupon code created for each individual customer.
“Information wants to be free” is an expression coined long ago and describes the gradual movement of information from hidden to available as societies become more transparent, and the cost of information transmission going down. But the less quoted counter-expression is (paraphrasing): “if information is valuable, it wants to be expensive”. Rather than being about theft of valuable intellectual property, I think “Information wants to be free” may be more about a guidepost to opportunity.
Thanks to all who attended the WordPress Community Meetup at the Beverly Library on Feb 13! I appreciated the opportunity to give back to the community, and we had a great Q&A discussion afterward. For a free 1-page summary of the presentation concepts, and more information on my online course that this was based on, read on.
Marketing collateral is not new. Referral incentives are not new. And asking a customer to give a testimonial or review is also, not new. What IS new is wide availability of process automation within each one of these activities. Any one of these examples is powerful on it’s own, but combined you will have a “league” of extraordinary techniques to accelerate your customer acquisition results.