Are you all too familiar with a 2.9% processing fee to receive payments in your business? I think of this pricing scheme as ‘equity-seeking’. Is it fair? More importantly, are there any alternatives?
…A much savvier approach is to use single-use, custom coupon codes, or a unique coupon code created for each individual customer.
“Information wants to be free” is an expression coined long ago and describes the gradual movement of information from hidden to available as societies become more transparent, and the cost of information transmission going down. But the less quoted counter-expression is (paraphrasing): “if information is valuable, it wants to be expensive”. Rather than being about theft of valuable intellectual property, I think “Information wants to be free” may be more about a guidepost to opportunity.