This is part 1 of a 2-part series. Communicating your brand is great; yes of course you should do that. But a website is now a platform for you to do things beyond just sharing your brand. What things should it do? It should do things that can’t be achieved or properly controlled through other channels. Here are just a couple of examples, one specific to service and one to product businesses.
If you’ve spent any time publishing content on WP, Squarespace or various eCommerce (Shopify, WooCommerce, etc) platforms, you probably know the awkward satisfaction at getting a page (or more) of your work online through a process that feels anything but linear. There’s this one thing you should check out before you go through this again. […]
In the majority of my projects creating business or ecommerce sites for clients, there is usually a very short discussion on what software we’ll be using for the site. Everyone’s heard of WordPress, and I’ll admit it helps keep this conversation short…which is a good thing. After all, the outcome (more leads or conversions) is what we’re both interested in, and the ‘how’ is my problem, not theirs. Over time, however, there seems to be a couple of straws that are breaking the camel’s back. It always comes back to the client’s experience.
You may have been disappointed by Pay Per Click or Social ads in the past. But if you have an eCommerce store, you’re in luck: there’s a better way.
Thanks to all who attended the WordPress Community Meetup at the Beverly Library on Feb 13! I appreciated the opportunity to give back to the community, and we had a great Q&A discussion afterward. For a free 1-page summary of the presentation concepts, and more information on my online course that this was based on, read on.
Marketing collateral is not new. Referral incentives are not new. And asking a customer to give a testimonial or review is also, not new. What IS new is wide availability of process automation within each one of these activities. Any one of these examples is powerful on it’s own, but combined you will have a “league” of extraordinary techniques to accelerate your customer acquisition results.
The movie theater business shows how the source of profit may come from a completely different thing on the menu than the source of the demand for it. This is an important nuance to understand for eCommerce, where there are non-obvious opportunities to create value, especially in service businesses.
I’m going to let you in on a dirty secret of the do-it-yourself website industry.