Sometimes, constraints force an innovative new way out of the box. Have you seen a way of doing business for COVID-19 that is so much better than the old way that it should continue post-pandemic?
With all of the interest in ecommerce of late, I thought I’d share a recent roundup of pro-grade ecommerce CMS platforms for the modern artisan.
Early adopters (tech and other distributed companies) were already doing it. Remote happy hours, birthday parties over Skype and Zoom, etc. The stories sound weird, on paper. If you had already experienced one of these remote social events yourself pre-coronavirus, you may have concluded the main ingredients of the IRL equivalent were there. Aspects of it are good enough, and getting better.
“Information wants to be free” is an expression coined long ago and describes the gradual movement of information from hidden to available as societies become more transparent, and the cost of information transmission going down. But the less quoted counter-expression is (paraphrasing): “if information is valuable, it wants to be expensive”. Rather than being about theft of valuable intellectual property, I think “Information wants to be free” may be more about a guidepost to opportunity.
In the pre-Black Friday/Cyber Monday blitz, questions about social ads are bound to be had. Love ‘em or hate ‘em, SEM and social ads can drive positive returns for a campaign. After while a question becomes obvious: how big is my profit on each campaign?
This is part 2 of a 2-part series. Communicating your brand is great; yes of course you should do that. But a website is now a platform for you to do things beyond just sharing your brand. What things should it do? It should do things that can’t be achieved or properly controlled through other channels. Here are just a couple of examples, one specific to service and one to product businesses.
You may never have to untangle the web of DNS records that makes your website available to the world. But having a simple mental model of how this works can help you (1) protect what is important, and (2) avoid messy situations that are complex and expensive to untangle.
Is faster better? Sure. We know customers stay longer and engage more with content when pages are fast. But that’s not very specific, and not very helpful.
This is a good proxy for what’ better’ means, even on non-transactional websites, since user experience matters in both scenarios. Google provides a pretty great estimator for valuing page speed in mobile commerce. Armed with the answer, how do we actually get there?
‘How many?’ I often hear this question from clients who are eager to launch a new online business. ‘How many products should I offer in an online store?’ or: ‘How many clients do I need for a new service?’ The real question is about risk mitigation: ‘How many streams of income are required to support the fixed overhead of a business, and mitigate risk of failure of any one stream?’ In this framing, revenue from sales of a single product or service can be thought of as a stream of income. To simplify, we need to assume all of those streams are the same; i.e. we have priced them the same, and they all have the same risk of failure. For any given business, there may not be an exact answer. Often we’re tempted think ‘well, it’s got to be a lot’. But that’s not very helpful. Instead we can use some simple math to get a good understanding of real tradeoffs. And when we do, it’s reassuring to work with a number that is both finite, and…really not all that large!
This is part 1 of a 2-part series. Communicating your brand is great; yes of course you should do that. But a website is now a platform for you to do things beyond just sharing your brand. What things should it do? It should do things that can’t be achieved or properly controlled through other channels. Here are just a couple of examples, one specific to service and one to product businesses.