Are you all too familiar with a 2.9% processing fee to receive payments in your business? I think of this pricing scheme as ‘equity-seeking’. Is it fair? More importantly, are there any alternatives?
If you rely on income from your Etsy shop as your main source of income, the stakes are a bit higher…this is for you.
…A much savvier approach is to use single-use, custom coupon codes, or a unique coupon code created for each individual customer.
Here are but a few creative visionaries to whom I am grateful for their drive and pushing their vision forward in the face of lifelong adversity.
Sometimes, constraints force an innovative new way out of the box. Have you seen a way of doing business for COVID-19 that is so much better than the old way that it should continue post-pandemic?
With all of the interest in ecommerce of late, I thought I’d share a recent roundup of pro-grade ecommerce CMS platforms for the modern artisan.
Early adopters (tech and other distributed companies) were already doing it. Remote happy hours, birthday parties over Skype and Zoom, etc. The stories sound weird, on paper. If you had already experienced one of these remote social events yourself pre-coronavirus, you may have concluded the main ingredients of the IRL equivalent were there. Aspects of it are good enough, and getting better.
“Information wants to be free” is an expression coined long ago and describes the gradual movement of information from hidden to available as societies become more transparent, and the cost of information transmission going down. But the less quoted counter-expression is (paraphrasing): “if information is valuable, it wants to be expensive”. Rather than being about theft of valuable intellectual property, I think “Information wants to be free” may be more about a guidepost to opportunity.
In the pre-Black Friday/Cyber Monday blitz, questions about social ads are bound to be had. Love ‘em or hate ‘em, SEM and social ads can drive positive returns for a campaign. After while a question becomes obvious: how big is my profit on each campaign?
This is part 2 of a 2-part series. Communicating your brand is great; yes of course you should do that. But a website is now a platform for you to do things beyond just sharing your brand. What things should it do? It should do things that can’t be achieved or properly controlled through other channels. Here are just a couple of examples, one specific to service and one to product businesses.